Impact & Evaluation
designed from the start.

Impact that is built in, not bolted on.

Most innovation projects generate valuable activity. Far fewer can clearly demonstrate the value they have created to funders, stakeholders, and the wider community — not because the impact wasn't there, but because it was never designed to be measurable from the start.

Insight Reality™ builds impact architecture into projects from day one. We design the measurement frameworks, reporting structures, and dissemination strategies that satisfy funding requirements while genuinely capturing the value your project creates — and ensure that value extends well beyond the end of the grant.

What this service delivers.

• Impact measurement framework design — defining what success looks like and how it will be measured throughout the project lifecycle
• Key Performance Indicators (KPIs) and milestone mapping aligned to Horizon Europe evaluation criteria
• Dissemination, Exploitation and Communication (DEC) strategy — reaching the right audiences with the right messages at the right time
• Stakeholder engagement planning — identifying, mapping, and designing engagement activities for all relevant stakeholders
• Project evaluation and reporting frameworks — structured templates and processes for ongoing monitoring and final reporting
• Long-term sustainability and knowledge transfer planning — ensuring your project's outcomes outlast the funding period
• Integration with the Rickter Scale™ framework for deep organisational and engagement insight

Projects that need to prove their value — clearly.

This service is for project coordinators, research leads, and consortium managers who need robust impact measurement built into their project from the proposal stage — and for organisations who have struggled in the past to clearly articulate or demonstrate the outcomes of their work.

It is also available as a standalone service for organisations who need help evaluating and reporting on existing projects mid-cycle.

Impact that is visible, credible, and lasting.

By the end of this engagement, your project will have a clear, measurable impact architecture — one that satisfies evaluators, engages stakeholders, and creates a lasting record of the value your work has generated.

Impact that is well-designed doesn't just satisfy a funding requirement. It becomes the foundation for your next proposal, your next partnership, and your organisation's reputation in the innovation ecosystem.